During the creation of our Soap Opera trailer it was important that we reflected our work on existing products. For example focusing on key codes and conventions was crucial throughout the development process. Although this was crucial there were times when we challenged these conventions in our product which proved to work well with the overall effect.
As our video is only the trailer of a new Soap Opera it was important that we were careful with the amount we gave away throughout. In a way we had to makesure that we provided our audience with enough information to be satisfied with. However at the same time we wanted them to be left on a cliffhanger and wanting to tune into the actual first episode of the Soap Opera.
Our Soap Opera trailer is based around the typical key themes of a Soap. For example during research we looked into Soaps such as Eastenders and Coronation Street and these all contained similar codes and conventions. When constructing our research we found that typical codes and conventions included that the loaction of a Soap Opera was usually based around a central meeting point where the community in the surrounding area regularily meet together. This relates to the part in our trailer where the couple are in the pub having a drink together. Other key elements of existing Soaps included the reason why we chose to base our Soap at Ashley Cross. For example Eastenders is all based in the square where everday necessities are centralised in one easy accessable location. The sense of community was common throughout all Soap Operas we looked at so when filming our product we felt that this convention was key to follow, although we slightly challenged this in the way that Ahsley Cross does feature a central park area although most of the shops, pubs, launderette, flourist, bank and other essential elements of a community are located more on one side and around the back of the main strip. When filming our Soap we also felt that it was important that we gave our audience soemthing closer to relate to, therefore we did some filming inside of housing to offer that everyday homely effect.
Another convention was the types of characters that we included in our trailer. We did extensive analysis into the types of characters that were protrayed throughout Soap Operas. Typically we found that they included characters such as damsels in distress and the obvious hard man. So when creation our product we tried to show these in a way that reflected the codes and conventions but also suited our audience type of the more youth generation. However with some diversity, relations can be made to all age ranges. In one of our clips for example we feature a teenager having a temper and throwing his phone in the centre of Ashley Cross this therefore follows the convention of being in the centre of the community location wise and it also offers that typical teenage 'rebel' that is found in Soaps.
Codes and Conventions to follow also included certain storylines that are popular in Soaps and generally attract audiences and viewers. So when creating our product it was important that as we were only showing short snippets of the big picture that we attracted our audience and enticed them in an appropriate way. Storylines that seemed popular throughout Soaps included family life, sexual dramas, personal relationships and moral and emotional conflicts.
Generally many of the codes and conventions that we have used in our Soap Opera trailer have come from those similar to used in Eastenders. We chose this as our key Soap to focus on because of the way that our audience type can be related and is of similar background. The audience type is essential due to the fact that codes and conventions can vary to who you are aiming your product at.
Thursday, 11 March 1999
Wednesday, 11 March 1998
Q2. How effective is the combination of your main product and ancillary texts?
It was important that the combination of our main product and ancillary texts were effective. Our main product task was the creation of a Soap Opera trailer which was accompanied by the two smaller tasks of a poster and a television listings magazine. Overall we feel that the combination of all three texts worked well together as a whole.
For example we made sure that when creating the two smaller texts we based everything that was on them from the trailer. This was essential in order for them to share a relative relationship and be easily recognised by the audience. This meant that throughout creation we had to keep a close eye on key themes and codes and conventions of our products and overall genre as a whole. The key themes that we generally kept the same included logos and fonts, colour schemes and imagery ect.
When creating the poster it was important that we considered how it reflected our other texts without giving too much away. This is why we chose to use the simple image of the pub. As seen in our trailer the pub is featured in one of the clips therefore we felt it was appropriate to use this as the central image. This is image doesn't give too much away to the the audience therefore it leaves them curious about what the Soap includes and hopefully spurs them on to watch the trailer. The pub is also key representation of our Soap meaning that its pinical in the social community of The Cross making it work well as a picture on the ancillary text. We also feel that the poster supports our combination of texts because of the way in which it has been simply created. The simple creation of the advertising poster then will make the audience or anyone who is to notice it take a moment and consider going to watch the trailer or read about the storylines and plots in our LM.
The creation of the LM was important that it worked along side and supported the trailer and poster in appropriate ways. For example this product is alot more colourful and in your face compared to the poster therefore we were hoping that we would have something to suit a variation of audience types. Although as you can see throughout all of our products we have followed key codes and conventions. This includes making sure that we use the same font throughout and colour schemes on any text ect. This is all very crucial as by doing this it means that when one of the products is either noticed, picked up or watched when the audience see another one of the products they can therefore make some sort of link and connection between the three. By producing a link between all three of the products it means that we have successfully created three products that are a clear effective combination.
Overall it was vitally crucial and important that all three texts were effective together and followed key codes and conventions. This was important due to keeping the audience engaged and able to easily recgonise our different products when seen in different situations. Therefore any relative links could be made between the three.
For example we made sure that when creating the two smaller texts we based everything that was on them from the trailer. This was essential in order for them to share a relative relationship and be easily recognised by the audience. This meant that throughout creation we had to keep a close eye on key themes and codes and conventions of our products and overall genre as a whole. The key themes that we generally kept the same included logos and fonts, colour schemes and imagery ect.
When creating the poster it was important that we considered how it reflected our other texts without giving too much away. This is why we chose to use the simple image of the pub. As seen in our trailer the pub is featured in one of the clips therefore we felt it was appropriate to use this as the central image. This is image doesn't give too much away to the the audience therefore it leaves them curious about what the Soap includes and hopefully spurs them on to watch the trailer. The pub is also key representation of our Soap meaning that its pinical in the social community of The Cross making it work well as a picture on the ancillary text. We also feel that the poster supports our combination of texts because of the way in which it has been simply created. The simple creation of the advertising poster then will make the audience or anyone who is to notice it take a moment and consider going to watch the trailer or read about the storylines and plots in our LM.
The creation of the LM was important that it worked along side and supported the trailer and poster in appropriate ways. For example this product is alot more colourful and in your face compared to the poster therefore we were hoping that we would have something to suit a variation of audience types. Although as you can see throughout all of our products we have followed key codes and conventions. This includes making sure that we use the same font throughout and colour schemes on any text ect. This is all very crucial as by doing this it means that when one of the products is either noticed, picked up or watched when the audience see another one of the products they can therefore make some sort of link and connection between the three. By producing a link between all three of the products it means that we have successfully created three products that are a clear effective combination.
Overall it was vitally crucial and important that all three texts were effective together and followed key codes and conventions. This was important due to keeping the audience engaged and able to easily recgonise our different products when seen in different situations. Therefore any relative links could be made between the three.
Tuesday, 11 March 1997
Q3. What have you learnt about audience feedback?
Throughout the course of our project we had to take a major element into account regarding our design and creation process, audience. The audience is essentially everything that our project is about, and without it, our project effectively has no meaning, or for that matter; purpose.
We went through a number of stages so that we could create 3 effective products that in reality would be very much the pinnacle of what our audience would want, by obeying the already constructed codes and conventions of our individual artefacts.
In regards to our Poster we likewise to the trailer felt that it was imperative for us to 'get it right' in a manner of speaking. Typically our audience would be looking for a clear representation of what our Poster is depiciting. It would be irrelevant for us to create a Poster for a brand new Soap that is yet to be established and give it a theme of horror or a thriller as that would diverge to far away from the already established codes and conventions, resulting in a product that would almost be seen as a novelty rather than an intelligent depiction of our product. In order to carry this out effectively we had to gather a number of opinions upon our product ideas, taking into consideration what the audience found attractive regarding design and what they did not. As a start, we wanted to maintain a certain level of control over the design process of our artefcts to give them a sense of originality and personification, despite this core ideology we did still of course need to take into account a number of critical comments such as the fact that we originally made the poster itself far to dark in terms of hue and overall colour use. The poster itself acts as a form of advertisation for the Soap as a whole and by having a dark theme to the poster we were straying to far away from codes and conventions and thus were creating a product that wasn't what we desired, nor was something that an audience would look into viewing. Another comment we recieved was to do with the image we used in that it was simply a picture of our subjects on an artificial background that we created using computer software. After listening to the comment we looked more heavily into the styles used by posters as a whole as we felt that we had focussed to heavily upon just film posters, rather than looking at posters as a group. We looked into methods used to create posters, such as the terminology itself and created a tick list of what would need to be included in order for to product to adhere codes and conventions of soap trailers. Initially we struggled to find any examples of posters for Soap as of course Soaps like that of Coronotation Street and EastEnders have been around for longer than 25 years as the original posters used are hard to come by. Due to this dilema we had to improvise to an extent in terms of what we would make the poster look like. We required it to be an icon of the Soap itself, much like the Queen Vic is to EastEnders and the Rovers Return is to Coronation Street. We ultimately created a questionaire regarding what sort of icnography should be used to represent The Cross, with choices such as 'A meeting place' a 'Character' and simply an 'object' being giving as potential answers. Eventually it was clear that a meeting place was going to be the key theme thanks to input from critics. As such we chose to use an image of a pub within Ashley Cross as the center of the 'square' as we nicknamed it. The pub itself denotes simply a meeting place where patrons and members of the soap can go and releax, however a deeper connotation regards it as being a location in which members of the soap develop deeper bonds with each other and potentially a place where further story lines can take place.
In a similar respect to that of the Soap Trailer and the Poster we required a lot of criticism from the public and critics in order for us to achieve the quintessential representation of a Listings Magazine. A major issue we had regarding the Listings Magazine was to do with the fact that it woudln't just include photos of members of the Soap, and would include photos of people from other TV programmes and articles contained within the magazine. As such we tried to think of a way to get around this problem, whilst maintaing suitability, and adhering to codes and conventions of Listing Magazines. Initially we tried to remove all other images of the Listings Magazine and just leave the core image of the Soap featured, as a form of direct advertisation. We intended this to create a sense of importance regarding the Soap, in that the company behind the Listings Magazine, or, us, would be that willing to remove all other advertisation purely for this once programme. In theory this would work, however it would run the risk of looking like the Radio Times which is essentially a niché Listings Magazine. We then asked for input from the public, who disagreed with the removal of other advertisation for the magazine. We took this completely into account and decided that the removal of images would indeed be disastrous for the LM as it wouldn't follow typical codes and conventions of a Listings Magazine, and only LM's such as the Radio Times can get away with it as they have been around for well over 70 years. Our product of course doesn't even technically exist in the publishing world and therefore may come accross as being to opposed to codes and conventions thus resulting in a seemingly lack luster and poor quality product, where it looks like we have simply been too lazy to include other textual references. We notably took a lot of criticism in regards to our font choice as we felt this was one key area that we needed to get spot on as it would be one of the first elements of the Listings Magazine that you will see and as such as high importance as it potentially could decide whether or not they even continue looking at the Listings Magazine let alone purchase a copy and take interest in our Soap.
Essentially, Ashley Cross needed to be popular with our audience as it needed to be an icon for a soap. Our audience represent a group of people that would theoretically be viewing the soap and as such we needed to take their word as paramount, while trying to bend codes and conventions to an exent in order for us to create a more original product. Our trailer itself for instance features a large amount of people under the age of 25 as we attempted to create a more youth inspired Soap in a bid to try and bend codes and coventions without going to far. We have maintained the core codes and conventions of Soap trailer which we established after asking a group of people what they think the most important part of a Soap is, notably not including the characters ages, and more about their personality and the typical archetypes. Soap location was the most important aspect of our research as we needed somewhere that would mirror the current layour of a Soap Opera. For instance, it was imperative that we chose a location for our Soap trailer that suited the typical format used in already established Soap Operas such as Coronation Street, EastEnders and Emmerdale. For us to find out what was the best location for us to film in, we did an extensive search of nearby areas so that we could ultimately find a location that was a somewhat mirror of the typical layour of previously said soaps. Take for example EastEnders, which is set in a square fashion with a local meeting spot the Queen Vic as the center of attention, with other places such as a launderette, and a café dotted around in a circle fashion. This effectively creates a sense of hierarchy within the square of which locations are the most important, and are thus placed in more reachable locations, to an extent. As such, it was vital for us to follow a similar course when filming our trailer, eventually deciding to place it within an area known as Ashley Cross. The pub we chose to use as a primary meeting point was the Britannia which we made the decision of ourselves. In a similar manner we chose not to ask for input from the public in reagrds to the actual storyline of the Soap trailer as we believed that although they might have some interesting ideas, due to them being exposed to Soaps in a non-analytical way the ideas themselves may not be original enough and not bend the codes and conventions in a way that we had hoped.
We went through a number of stages so that we could create 3 effective products that in reality would be very much the pinnacle of what our audience would want, by obeying the already constructed codes and conventions of our individual artefacts.
In regards to our Poster we likewise to the trailer felt that it was imperative for us to 'get it right' in a manner of speaking. Typically our audience would be looking for a clear representation of what our Poster is depiciting. It would be irrelevant for us to create a Poster for a brand new Soap that is yet to be established and give it a theme of horror or a thriller as that would diverge to far away from the already established codes and conventions, resulting in a product that would almost be seen as a novelty rather than an intelligent depiction of our product. In order to carry this out effectively we had to gather a number of opinions upon our product ideas, taking into consideration what the audience found attractive regarding design and what they did not. As a start, we wanted to maintain a certain level of control over the design process of our artefcts to give them a sense of originality and personification, despite this core ideology we did still of course need to take into account a number of critical comments such as the fact that we originally made the poster itself far to dark in terms of hue and overall colour use. The poster itself acts as a form of advertisation for the Soap as a whole and by having a dark theme to the poster we were straying to far away from codes and conventions and thus were creating a product that wasn't what we desired, nor was something that an audience would look into viewing. Another comment we recieved was to do with the image we used in that it was simply a picture of our subjects on an artificial background that we created using computer software. After listening to the comment we looked more heavily into the styles used by posters as a whole as we felt that we had focussed to heavily upon just film posters, rather than looking at posters as a group. We looked into methods used to create posters, such as the terminology itself and created a tick list of what would need to be included in order for to product to adhere codes and conventions of soap trailers. Initially we struggled to find any examples of posters for Soap as of course Soaps like that of Coronotation Street and EastEnders have been around for longer than 25 years as the original posters used are hard to come by. Due to this dilema we had to improvise to an extent in terms of what we would make the poster look like. We required it to be an icon of the Soap itself, much like the Queen Vic is to EastEnders and the Rovers Return is to Coronation Street. We ultimately created a questionaire regarding what sort of icnography should be used to represent The Cross, with choices such as 'A meeting place' a 'Character' and simply an 'object' being giving as potential answers. Eventually it was clear that a meeting place was going to be the key theme thanks to input from critics. As such we chose to use an image of a pub within Ashley Cross as the center of the 'square' as we nicknamed it. The pub itself denotes simply a meeting place where patrons and members of the soap can go and releax, however a deeper connotation regards it as being a location in which members of the soap develop deeper bonds with each other and potentially a place where further story lines can take place.
In a similar respect to that of the Soap Trailer and the Poster we required a lot of criticism from the public and critics in order for us to achieve the quintessential representation of a Listings Magazine. A major issue we had regarding the Listings Magazine was to do with the fact that it woudln't just include photos of members of the Soap, and would include photos of people from other TV programmes and articles contained within the magazine. As such we tried to think of a way to get around this problem, whilst maintaing suitability, and adhering to codes and conventions of Listing Magazines. Initially we tried to remove all other images of the Listings Magazine and just leave the core image of the Soap featured, as a form of direct advertisation. We intended this to create a sense of importance regarding the Soap, in that the company behind the Listings Magazine, or, us, would be that willing to remove all other advertisation purely for this once programme. In theory this would work, however it would run the risk of looking like the Radio Times which is essentially a niché Listings Magazine. We then asked for input from the public, who disagreed with the removal of other advertisation for the magazine. We took this completely into account and decided that the removal of images would indeed be disastrous for the LM as it wouldn't follow typical codes and conventions of a Listings Magazine, and only LM's such as the Radio Times can get away with it as they have been around for well over 70 years. Our product of course doesn't even technically exist in the publishing world and therefore may come accross as being to opposed to codes and conventions thus resulting in a seemingly lack luster and poor quality product, where it looks like we have simply been too lazy to include other textual references. We notably took a lot of criticism in regards to our font choice as we felt this was one key area that we needed to get spot on as it would be one of the first elements of the Listings Magazine that you will see and as such as high importance as it potentially could decide whether or not they even continue looking at the Listings Magazine let alone purchase a copy and take interest in our Soap.
Essentially, Ashley Cross needed to be popular with our audience as it needed to be an icon for a soap. Our audience represent a group of people that would theoretically be viewing the soap and as such we needed to take their word as paramount, while trying to bend codes and conventions to an exent in order for us to create a more original product. Our trailer itself for instance features a large amount of people under the age of 25 as we attempted to create a more youth inspired Soap in a bid to try and bend codes and coventions without going to far. We have maintained the core codes and conventions of Soap trailer which we established after asking a group of people what they think the most important part of a Soap is, notably not including the characters ages, and more about their personality and the typical archetypes. Soap location was the most important aspect of our research as we needed somewhere that would mirror the current layour of a Soap Opera. For instance, it was imperative that we chose a location for our Soap trailer that suited the typical format used in already established Soap Operas such as Coronation Street, EastEnders and Emmerdale. For us to find out what was the best location for us to film in, we did an extensive search of nearby areas so that we could ultimately find a location that was a somewhat mirror of the typical layour of previously said soaps. Take for example EastEnders, which is set in a square fashion with a local meeting spot the Queen Vic as the center of attention, with other places such as a launderette, and a café dotted around in a circle fashion. This effectively creates a sense of hierarchy within the square of which locations are the most important, and are thus placed in more reachable locations, to an extent. As such, it was vital for us to follow a similar course when filming our trailer, eventually deciding to place it within an area known as Ashley Cross. The pub we chose to use as a primary meeting point was the Britannia which we made the decision of ourselves. In a similar manner we chose not to ask for input from the public in reagrds to the actual storyline of the Soap trailer as we believed that although they might have some interesting ideas, due to them being exposed to Soaps in a non-analytical way the ideas themselves may not be original enough and not bend the codes and conventions in a way that we had hoped.
Monday, 11 March 1996
Q4. How did you use your media technologies in the construction and research, planning and evaluation stages?
During the development of our media products, we had to use a variety of different media technologies for us to achieve the desired styled of our project. For instance, we made great use of videos cameras and other image capturing devices such as SLR cameras, even making use of audio recorders. Notably, the most obvious use of media technology for us was the editing software that we used on various computer systems so that we could edit and tweak footage, or images in general to be the best that they can be.
When creating our Soap Poster we had to use, as previously mentioned a variety of technologies to create our product, and edit it to a high quality. The editing software we used in this case was Serif Page Plus 10, which we have had passed experience in using due to our previous media coursework that we did last year. The software itself we have always found to very reliable and simplistic to use, but still gives us a very effective look for all of our products. The Poster itself was relatively simplistic to create as it essentially consists of an image and a set of annotative language that satellites it such as the masthead, puffs etc. Although we chose to originally use Serif Page Plus and then Picasa 3 to edit images for the Listings Magazine, we chose to be very simplistic initially by using Windows Paint which at the time gave us the required tools we needed such as Crop and along with the ability to use a filler which wasn't available in neither Picasa 3 or Serif Page Plus for that matter. The Soap Poster required simply two images and then a series of logos and other forms of texts to be placed in locations on a portrait page to create what we felt to be an effective Poster. Of course, the actual development process of this is far more intricate. We once again returned to Serif for the helpful tool.
The Listings Magazine presented itself as being more of a challenge for us to complete and perfect primarily because of how basic the presentation of it is. This might sound like an odd claim, but the ability for us to produce something that is in essence very low quality, was difficult. We used Serif Page Plus 10 an extensive amount as we are very familiar with the software, having used it previously in order to create other products. The software itself allows us to create very authentic artefacts that we couldn't have created effectively using any other software. Notably, there are a number of features available to use such as the image cut-out studio which we used a numerous amount of times in the editing of images for the Listings Magazine and for the Poster. There a number of tools that we found very helpful overall in Serif Page Plus to assist in the creation of the Listings Magazine such as the ability to create the perfect layout for a Listings Magazine that we could freely edit and tweak in order to perfect it so that it would be seen as professional, and something attractive to our chosen audience. We made great use of the internet as our primary research tool as we firmly believed that this would be the most effective and rapid way to gain information on a template for our product without wasting potential construction time. The internet gave us the ability to search numerous websites that hosted images of Listings Magazine and we eventually worked out codes and conventions that are typically found within them. The internet as a construction tool also proved to be very helpful and allowed to store imagery and files online for easy transportation to and from our blog. Serif Page Plus' cutout studio was indeed an effective tool but after further research and exploration we found Google's Picasa 3 to house a better piece of software that allowed us to cut and edit images in a more precise manner which in turn would enable us to create a more accurate and for that matter, attractive looking artefact that would fulfil our prime intention of attracting a theoretical audience.
One of the most challenging aspects for us was to use media technologies effectively in regards to our Soap Trailer as we faced numerous problems which required us to work outside the box so to speak in order to achieve a high quality product. For instance, we made use of a video camera for most stages of our filming as we needed a way to caputre digitial video in a simplistic and yet effective manner. Take for example a phone which can be used to caputure video in a similar way to that of a video camera. Originally we felt that we may well be able to use an iPhone or Blackberry initially as it would allow us to have freedom of transport and the ability to record high definition video which in turn will make our Soap trailer look more attractive. However, the major issue tht we came accross was the fact that a tripod of course could not be connected to the phones and therefore there was a lack a stability during the filming which we soon picked up upon. As such we chose to stick with a digital camera sacrificing the quality in place of actual camera stability which we felt was certainly more important as even a high definition video can look poor if the camera is at odd angles. We chose to use various forms of editing software to edit our Soap trailer as each program had it's pros and cons that would benefit the trailer. For instance, Windows Movie Maker was very effective in allowing us to create a general layout and timeline in a simple way which we both could use. Meanwhile, Video FX was perfect for allowing us to actually edit the footage and increase lighting and tamper to an extent with different colour configurations and hue levels. Video FX as a program would've allowed us to edit the layout and timeline in a similar way to Windows Movie Maker but the core problem we had was the fact that Video FX is designed to be a more professional program and while some elements are simple to use and comprehend there are parts which aren't.
When creating our Soap Poster we had to use, as previously mentioned a variety of technologies to create our product, and edit it to a high quality. The editing software we used in this case was Serif Page Plus 10, which we have had passed experience in using due to our previous media coursework that we did last year. The software itself we have always found to very reliable and simplistic to use, but still gives us a very effective look for all of our products. The Poster itself was relatively simplistic to create as it essentially consists of an image and a set of annotative language that satellites it such as the masthead, puffs etc. Although we chose to originally use Serif Page Plus and then Picasa 3 to edit images for the Listings Magazine, we chose to be very simplistic initially by using Windows Paint which at the time gave us the required tools we needed such as Crop and along with the ability to use a filler which wasn't available in neither Picasa 3 or Serif Page Plus for that matter. The Soap Poster required simply two images and then a series of logos and other forms of texts to be placed in locations on a portrait page to create what we felt to be an effective Poster. Of course, the actual development process of this is far more intricate. We once again returned to Serif for the helpful tool.
The Listings Magazine presented itself as being more of a challenge for us to complete and perfect primarily because of how basic the presentation of it is. This might sound like an odd claim, but the ability for us to produce something that is in essence very low quality, was difficult. We used Serif Page Plus 10 an extensive amount as we are very familiar with the software, having used it previously in order to create other products. The software itself allows us to create very authentic artefacts that we couldn't have created effectively using any other software. Notably, there are a number of features available to use such as the image cut-out studio which we used a numerous amount of times in the editing of images for the Listings Magazine and for the Poster. There a number of tools that we found very helpful overall in Serif Page Plus to assist in the creation of the Listings Magazine such as the ability to create the perfect layout for a Listings Magazine that we could freely edit and tweak in order to perfect it so that it would be seen as professional, and something attractive to our chosen audience. We made great use of the internet as our primary research tool as we firmly believed that this would be the most effective and rapid way to gain information on a template for our product without wasting potential construction time. The internet gave us the ability to search numerous websites that hosted images of Listings Magazine and we eventually worked out codes and conventions that are typically found within them. The internet as a construction tool also proved to be very helpful and allowed to store imagery and files online for easy transportation to and from our blog. Serif Page Plus' cutout studio was indeed an effective tool but after further research and exploration we found Google's Picasa 3 to house a better piece of software that allowed us to cut and edit images in a more precise manner which in turn would enable us to create a more accurate and for that matter, attractive looking artefact that would fulfil our prime intention of attracting a theoretical audience.
One of the most challenging aspects for us was to use media technologies effectively in regards to our Soap Trailer as we faced numerous problems which required us to work outside the box so to speak in order to achieve a high quality product. For instance, we made use of a video camera for most stages of our filming as we needed a way to caputre digitial video in a simplistic and yet effective manner. Take for example a phone which can be used to caputure video in a similar way to that of a video camera. Originally we felt that we may well be able to use an iPhone or Blackberry initially as it would allow us to have freedom of transport and the ability to record high definition video which in turn will make our Soap trailer look more attractive. However, the major issue tht we came accross was the fact that a tripod of course could not be connected to the phones and therefore there was a lack a stability during the filming which we soon picked up upon. As such we chose to stick with a digital camera sacrificing the quality in place of actual camera stability which we felt was certainly more important as even a high definition video can look poor if the camera is at odd angles. We chose to use various forms of editing software to edit our Soap trailer as each program had it's pros and cons that would benefit the trailer. For instance, Windows Movie Maker was very effective in allowing us to create a general layout and timeline in a simple way which we both could use. Meanwhile, Video FX was perfect for allowing us to actually edit the footage and increase lighting and tamper to an extent with different colour configurations and hue levels. Video FX as a program would've allowed us to edit the layout and timeline in a similar way to Windows Movie Maker but the core problem we had was the fact that Video FX is designed to be a more professional program and while some elements are simple to use and comprehend there are parts which aren't.
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