During the creation of our Soap Opera trailer it was important that we reflected our work on existing products. For example focusing on key codes and conventions was crucial throughout the development process. Although this was crucial there were times when we challenged these conventions in our product which proved to work well with the overall effect.
As our video is only the trailer of a new Soap Opera it was important that we were careful with the amount we gave away throughout. In a way we had to makesure that we provided our audience with enough information to be satisfied with. However at the same time we wanted them to be left on a cliffhanger and wanting to tune into the actual first episode of the Soap Opera.
Our Soap Opera trailer is based around the typical key themes of a Soap. For example during research we looked into Soaps such as Eastenders and Coronation Street and these all contained similar codes and conventions. When constructing our research we found that typical codes and conventions included that the loaction of a Soap Opera was usually based around a central meeting point where the community in the surrounding area regularily meet together. This relates to the part in our trailer where the couple are in the pub having a drink together. Other key elements of existing Soaps included the reason why we chose to base our Soap at Ashley Cross. For example Eastenders is all based in the square where everday necessities are centralised in one easy accessable location. The sense of community was common throughout all Soap Operas we looked at so when filming our product we felt that this convention was key to follow, although we slightly challenged this in the way that Ahsley Cross does feature a central park area although most of the shops, pubs, launderette, flourist, bank and other essential elements of a community are located more on one side and around the back of the main strip. When filming our Soap we also felt that it was important that we gave our audience soemthing closer to relate to, therefore we did some filming inside of housing to offer that everyday homely effect.
Another convention was the types of characters that we included in our trailer. We did extensive analysis into the types of characters that were protrayed throughout Soap Operas. Typically we found that they included characters such as damsels in distress and the obvious hard man. So when creation our product we tried to show these in a way that reflected the codes and conventions but also suited our audience type of the more youth generation. However with some diversity, relations can be made to all age ranges. In one of our clips for example we feature a teenager having a temper and throwing his phone in the centre of Ashley Cross this therefore follows the convention of being in the centre of the community location wise and it also offers that typical teenage 'rebel' that is found in Soaps.
Codes and Conventions to follow also included certain storylines that are popular in Soaps and generally attract audiences and viewers. So when creating our product it was important that as we were only showing short snippets of the big picture that we attracted our audience and enticed them in an appropriate way. Storylines that seemed popular throughout Soaps included family life, sexual dramas, personal relationships and moral and emotional conflicts.
Generally many of the codes and conventions that we have used in our Soap Opera trailer have come from those similar to used in Eastenders. We chose this as our key Soap to focus on because of the way that our audience type can be related and is of similar background. The audience type is essential due to the fact that codes and conventions can vary to who you are aiming your product at.
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